Johnny Fisher, the 25-year-old southern area champion, has taken an unconventional path to fame. His family's journey from selling meat out of a van in Essex to becoming global social media superstars is nothing short of remarkable.

From Cheese Business to Meat Van

During the height of the pandemic, the Fishers' cheese business faced a devastating blow as restaurants and kitchens shut down. Forced to adapt, they began selling meat door-to-door from a van, just to stay afloat. "We were selling cheese to restaurants and kitchens and suddenly that stopped and we had to go door-to-door selling meat to people on their doorsteps out of a van," Johnny Jr recalls.

Social Media Sensation

The turning point came with Johnny Jr's heavy hands and Big John's giant appetite, coupled with his trademark "bosh" catchphrase. This unique combination resonated with audiences, catapulting them to over a million followers on social media. Their newfound fame has taken them on VIP tours to Australia and Las Vegas, where they review the hottest restaurants.

Preparing for the Big Fight

Ahead of his Saturday night showdown with Alen Babic, Johnny Jr reflects on their journey: "What we've established is a dream. Three or four years ago my business was in a lot of trouble, all of our customer base, all of the restaurants closed down." Despite the challenges, Johnny Jr remains grounded and focused on providing for his family.

"All that matters is that I'm providing for my family and I am doing my job. If it ends with a world title, a British title or on Saturday night, one thing that is for sure, is that I'm not going to go down without a fight."

The Bosh Army

With the Bosh Army now over 2,000 strong, Johnny Jr's popularity continues to grow. However, he remains humble and dedicated to his craft. "People will write me off no matter what I do, it doesn't matter. If I knock someone out in a round then I am crap, if it goes to points then I am crap," he says.

Johnny Jr's journey is a testament to resilience and adaptability. As he prepares for his upcoming fight, the world watches with bated breath, eager to see what the future holds for this remarkable athlete.

Editor: Yana Davydiuk