Major League Soccer enters its milestone 30th season with unprecedented player investment and emerging talent reshaping the competitive landscape across North America.
The defending champion LA Galaxy leads a wave of ambitious spending, assembling a star-studded roster featuring Marco Reus and Riqui Puig. However, it's 19-year-old midfielder Elijah Wynder, acquired from Louisville City, who could become the surprise package in their title defense.
Atlanta United has set a new league transfer record, paying $22 million for Ivorian striker Emmanuel Latte Lath from Middlesbrough. The move signals growing financial muscle among MLS clubs, with FC Cincinnati also making headlines by securing Kévin Denkey for €15.3 million.
Expansion side San Diego FC makes its debut as the league's 30th team, bringing Mexican international Hirving Lozano as their marquee signing in a €12 million deal from PSV Eindhoven. Their inaugural match against the Galaxy on February 23 marks a new chapter in Southern California's soccer rivalry.
All eyes remain on Inter Miami's Lionel Messi, entering what could be his final MLS season at age 38. The Argentine legend faces the challenge of managing a packed schedule including league matches and the Club World Cup.
The youth movement continues with Philadelphia Union's Cavan Sullivan, who at 14 years old became MLS's youngest-ever player last season. The attacking midfielder already has a future move to Manchester City lined up for $5 million when he turns 18.
Seattle's Obed Vargas represents another bright prospect, with Mexican clubs circling for the 19-year-old's signature. The Alaska native's potential transfer could exceed $10 million, highlighting MLS's growing reputation as a talent developer.
Denis Bouanga returns to lead LAFC's attack after contributing 69 goals and 32 assists in 107 appearances, while St. Louis CITY banks on Marcel Hartel to replicate his impressive form from St. Pauli.
The season kicks off February 22nd when LAFC hosts Minnesota United, launching what promises to be the most competitive and financially significant campaign in MLS history.
