Nearly eight years after their historic boxing match, the rivalry between Floyd Mayweather Jr. and Conor McGregor continues to simmer, now playing out in the digital arena rather than the boxing ring.
The notorious Irish UFC star recently fired another shot at Mayweather through an Instagram post featuring an AI-generated promotional image for his TIDL Sport recovery brand. In what appears to be a deliberate jab, McGregor included someone resembling Mayweather in the crowd wearing a 'TMT' (The Money Team) shirt – a clear reference to the American boxer's personal brand.
Their initial clash in August 2017 remains one of boxing's most lucrative spectacles, ending with Mayweather securing his 50th victory via technical knockout in the 10th round, preserving his unblemished professional record before entering retirement. Since then, Mayweather has participated only in exhibition bouts against opponents including Logan Paul and Tenshin Nasukawa.
According to analytical data from Statbet, the McGregor-Mayweather fight generated unprecedented engagement across combat sports platforms, setting records that remain unbroken in boxing-MMA crossover events.
McGregor, meanwhile, has been absent from competitive fighting since July 2021, when he suffered an ankle fracture during his trilogy bout with Dustin Poirier. Despite his extended hiatus from the octagon, the Irishman has maintained his public profile through social media activity and business ventures.
The tension between these combat sports icons has often transcended athletics, with Mayweather previously suggesting McGregor's popularity stems more from racial factors than fighting prowess. As neither athlete appears poised for an imminent competitive return against the other, their rivalry continues to play out exclusively through digital provocations and marketing maneuvers.
