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League One Volleyball (LOVB) has unveiled a bold and ambitious expansion plan that promises to reshape the landscape of professional volleyball in the United States. The 10-year plan, as outlined by Spaulding, aims to add two more teams by the third year, transitioning to a more traditional home and away match schedule. By 2025, six teams will compete, with the number growing to eight by 2027.

Expansion Strategy and Criteria

Spaulding emphasized the meticulous planning behind the selection of cities for the new teams.

"We started this a long time ago and were pretty intentional about where we put our cities," Spaulding said.

The selection process involved 28 criteria, ranging from commercial viability to logistical considerations. From a shortlist of 13 cities, six were chosen, including Austin, Atlanta, Houston, Madison, Omaha, and Salt Lake City.

Learning from Competitors

The recently concluded inaugural Pro Volleyball Federation (PVF) season provided LOVB with valuable insights. PVF, which operates under a different ownership structure, launched with seven franchises, including teams in Omaha and Atlanta.

"It's very encouraging to see multiple entities jumping into this space," Spaulding noted, highlighting the successful turnout for PVF matches.

This positive reception validates the potential for professional volleyball and offers proof of concept for LOVB's strategy.

Ownership and Operational Model

LOVB's approach differs significantly from PVF. While PVF franchises are controlled by individual owners, LOVB owns all its teams, similar to the model used by MLS and the newly formed Pro Women's Hockey League (PWHL).

"We think it's an advantageous way to start, when you look at MLS and many other leagues that have started this way," Spaulding explained.

This centralized ownership model is designed to ensure sustainability and control as the league grows.

Financial Incentives and Media Coverage

In terms of player compensation, salaries in the new league will vary, with veteran stars earning more than rookies. Additionally, there will be a prize pool, including positional bonuses and MVP awards. Some matches will be broadcast on ESPN outlets, providing significant exposure and credibility to the league.

With the venues for the six cities already contracted and the schedule being finalized, fans can look forward to an exciting new chapter in professional volleyball. The strategic expansion, coupled with robust financial incentives and media partnerships, sets a promising stage for the future of LOVB.

Editor: Emiliia Morozova